What if it wasn’t the Ancient Romans who invented Pinsa Romana?
The Di Marco brand, inventor of the Original Pinsa Romana, is a company founded in the 1970s and leader in the production of flours and ready-to-use artisan bases for the HO.RE.CA market.
Since 2020 it has entered the G.D.O. market with its pre-cooked bases called ‘Nuvola’, representing an epoch-making innovation for the bakery sector.
The company approached us to structure the relaunch of the brand in the G.D.O. market with a rebranding activity.
After an accurate study of the brand’s positioning on the market and an analysis of the target audience, our proposal focuses on awareness, claiming already from the logo an element of uniqueness: the paternity of Pinsa Romana by its inventor ‘Corrado Di Marco’. Hence the decision to go for the brand name ‘Di Marco’, bringing greater recognition to the brand and its products.
We designed the packaging with all possible range variants, defining the colour codes for each line and type, graphic symbols and copy. Fundamental is the presence of Corrado Di Marco, with his friendly smile and iconic red apron, testimonial of product quality and craftsmanship who, since the 1970s, has been working behind the scenes putting his heart, passion and experience into it.