Play without overdoing it: moderation told from the animals’ side
The giraffe that breaks the ceiling, the rhino with the helmet, the penguin with the arms.
What do they have in common in your opinion? They were the testimonials of a campaign
Lottomatica communication campaign to promote responsible gaming. And they also won a Mediastar award, because addressing the topic “games with cash winnings” was literally like walking on eggs: it required an extra dose of care, caution and delicacy.
After a long and in-depth study to calibrate the perfect balance between visuals and message, we gave the press a multi-subject ADV campaign that has accompanied Lottomatica for many years and in different media. The animals recruited were many: dogs, elephants, ostriches… and each of them was able to convey a clear message in an appealing way.
This campaign was followed by an even more vertical one, against underage gaming, called 18+, which spoke specifically to minors, using their language and style.
If you are also struggling with a sensitive topic and want to study ad hoc communication, contact us!
Play without overdoing it: moderation told from the animals’ side
The giraffe that breaks the ceiling, the rhino with the helmet, the penguin with the arms.
What do they have in common in your opinion? They were the testimonials of a campaign
Lottomatica communication campaign to promote responsible gaming. And they also won a Mediastar award, because addressing the topic “games with cash winnings” was literally like walking on eggs: it required an extra dose of care, caution and delicacy.
After a long and in-depth study to calibrate the perfect balance between visuals and message, we gave the press a multi-subject ADV campaign that has accompanied Lottomatica for many years and in different media. The animals recruited were many: dogs, elephants, ostriches… and each of them was able to convey a clear message in an appealing way.
This campaign was followed by an even more vertical one, against underage gaming, called 18+, which spoke specifically to minors, using their language and style.
If you are also struggling with a sensitive topic and want to study ad hoc communication, contact us!
