Pinsa Di Marco, the pinsa of Casa Azzurri.
Do you remember Corrado Di Marco and his Originale Pinsa Romana?
They became official partners of the FIGC and during the last European Championships, they were alongside the Azzurri. A collaboration that combines Italian passions: good food, conviviality, love of soccer and support for the team of the heart!
We, together with Rome-based agency The Teachers, supported the brand throughout. We took care of the Casa Azzurri-style customization of all communication materials, from packs to social networks, from recipe ebooks to newsletters. But we want to tell you more!
For the occasion we created a special menu reflecting the pride and spirit of the partnership, with recipes related to the legendary moments of the football world. All Di Marco’s packages, both ho.re.ca. and retail, were made in a Limited Edition Casa Azzurri version, giving the possibility to view, by scanning the QR Code, all the recipes.
We then followed the brand during the “Road to Casa Azzurri” activity, in which chef Marco Montuori, together with exceptional traveling companions, took the Original Pinsa Romana all the way to Germany. An influencer marketing activity that led to the collaboration with many prominent personalities, such as Gli Autogol, Pierluigi Pardo, Luca Toni, and brothers Chiara and Davide Frattesi.
The chef’s journey was documented by the Road to Casa Azzurri web series on Di Marco’s YouTube channel and on the social channels of the brand and the influencers who participated in the activity.
In parallel, we carried out a PR activity in collaboration with the agency Ad Mirabilia, which supported in trade magazines and on the radio, the awareness of the brand by amplifying the notoriety of the initiative related to the sport most loved by all Italian fans.
Di Marco activated this three-year partnership to combine an excellence of made in Italy with national sport, in the sign of the convivial cheer that, as
Italians, we have exported all over the world.
Keep following us because the food and soccer adventures are not over!
Pinsa Di Marco, the pinsa of Casa Azzurri.
Do you remember Corrado Di Marco and his Originale Pinsa Romana?
They became official partners of the FIGC and during the last European Championships, they were alongside the Azzurri. A collaboration that combines Italian passions: good food, conviviality, love of soccer and support for the team of the heart!
We, together with Rome-based agency The Teachers, supported the brand throughout. We took care of the Casa Azzurri-style customization of all communication materials, from packs to social networks, from recipe ebooks to newsletters. But we want to tell you more!
For the occasion we created a special menu reflecting the pride and spirit of the partnership, with recipes related to the legendary moments of the football world. All Di Marco’s packages, both ho.re.ca. and retail, were made in a Limited Edition Casa Azzurri version, giving the possibility to view, by scanning the QR Code, all the recipes.
We then followed the brand during the “Road to Casa Azzurri” activity, in which chef Marco Montuori, together with exceptional traveling companions, took the Original Pinsa Romana all the way to Germany. An influencer marketing activity that led to the collaboration with many prominent personalities, such as Gli Autogol, Pierluigi Pardo, Luca Toni, and brothers Chiara and Davide Frattesi.
The chef’s journey was documented by the Road to Casa Azzurri web series on Di Marco’s YouTube channel and on the social channels of the brand and the influencers who participated in the activity.
In parallel, we carried out a PR activity in collaboration with the agency Ad Mirabilia, which supported in trade magazines and on the radio, the awareness of the brand by amplifying the notoriety of the initiative related to the sport most loved by all Italian fans.
Di Marco activated this three-year partnership to combine an excellence of made in Italy with national sport, in the sign of the convivial cheer that, as
Italians, we have exported all over the world.
Keep following us because the food and soccer adventures are not over!
