Newsletter or DEM?
What do you call them?
Periodic communications to your customer or supplier database are the most useful proprietary tool you can activate to keep your audience warm.
Interesting and curious topics, prompts, giveaways…
But what’s the difference? Dem (Direct Email Marketing) unlike informational newsletters, have a purely commercial purpose and the specific goal of acquiring new customers and retaining existing ones through techniques such as up-selling and cross-selling. Dems also do not have a constant, close cadence like the newsletter and aim to achieve commercial results in the short term.
Email marketing is an often evaluated tool, but at the same time it is among the most effective in the marketing world. It allows you to further build customer loyalty and bring the customer closer to the brand by delivering accurate measurable results.
If you, too, want your customers to look forward to receiving your newsletter, contact us.