Hilton Sorrento Palace: dreaming Sorrento
For almost 3 years we have been collaborating with the Hilton Sorrento Palace, an icon of the luxury lifestyle, located on the Sorrento Peninsula. A meeting point between the enchanting landscape by which it is surrounded and the art that enriches every corner of the structure, which allows customers to live an all-round sensory experience: from the visual suggestions of the chromatic range to the olfactory ones of the citrus fragrances, typical of the territory.
The hotel is defined as an icon of high living, because in addition to guaranteeing tourist spaces in the summer season, with its various sea-view suites, wellness areas and gourmet kitchen spaces-which rigorously use raw materials from Campania-it also has rooms dedicated to business events, ceremonies and many other activities in the area all year round.
The hotel’s request was to build a digital communication that would encapsulate and enhance all these qualities, and this is where our communication project began, which took our creative team from Milan to the picturesque Sorrento, where we were able to visit the entire structure: studying the moodboards and the various color palettes, which were useful for the realization of the photo shoots and videos that we shared at various times of the year. Then, to get the big picture, we also had the opportunity to get to know the staff professionals, who every day guarantee excellence and whose skills add value to the structure – an aspect to which we gave relevance in the study of the hotel’s communication project.
After a thorough analysis of territory, market, target audience, and style trends, our proposal focused on creating posts and videos that represented both the structure and its constituent personalities.
Finally, to give greater prominence to the content of our editorial plans on social accounts, we also took care of the various sponsorships and the creation of engagement through content that elicited direct fan engagement.
Also this year we will accompany the Hilton Sorrento Palace toward its communication goals: our commitment to the implementation of new strategies, photo shoots and videos that are increasingly engaging and innovative continues!
If you too need to study new strategies, please contact us!
Hilton Sorrento Palace: dreaming Sorrento
For almost 3 years we have been collaborating with the Hilton Sorrento Palace, an icon of the luxury lifestyle, located on the Sorrento Peninsula. A meeting point between the enchanting landscape by which it is surrounded and the art that enriches every corner of the structure, which allows customers to live an all-round sensory experience: from the visual suggestions of the chromatic range to the olfactory ones of the citrus fragrances, typical of the territory.
The hotel is defined as an icon of high living, because in addition to guaranteeing tourist spaces in the summer season, with its various sea-view suites, wellness areas and gourmet kitchen spaces-which rigorously use raw materials from Campania-it also has rooms dedicated to business events, ceremonies and many other activities in the area all year round.
The hotel’s request was to build a digital communication that would encapsulate and enhance all these qualities, and this is where our communication project began, which took our creative team from Milan to the picturesque Sorrento, where we were able to visit the entire structure: studying the moodboards and the various color palettes, which were useful for the realization of the photo shoots and videos that we shared at various times of the year. Then, to get the big picture, we also had the opportunity to get to know the staff professionals, who every day guarantee excellence and whose skills add value to the structure – an aspect to which we gave relevance in the study of the hotel’s communication project.
After a thorough analysis of territory, market, target audience, and style trends, our proposal focused on creating posts and videos that represented both the structure and its constituent personalities.
Finally, to give greater prominence to the content of our editorial plans on social accounts, we also took care of the various sponsorships and the creation of engagement through content that elicited direct fan engagement.
Also this year we will accompany the Hilton Sorrento Palace toward its communication goals: our commitment to the implementation of new strategies, photo shoots and videos that are increasingly engaging and innovative continues!
If you too need to study new strategies, please contact us!
