Firefly, Adobe’s AI innovation
We are all familiar with Photoshop, the Adobe package photo editing program. For years now, the program has been using artificial intelligence for functions such as Natural Filters or Content-Based Filling, but in recent months Adobe has taken significant steps forward. In fact, in the midst of the generative AI boom comes Firefly, a new family of templates focused on creating images and text effects.
Launched in recent months in its beta version right on Photoshop, the idea as explained is to simplify creator and designer workflows, flanking them without replacing them and “offering a new way of working” that allows you to easily add, extend or remove content from images “non-destructively,” in seconds and using simple text prompts.
What about copyright? Firefly is trained on Adobe Stock images, openly licensed content, or public domain content with expired copyright; this should prevent the generation of content based on other people’s or brands’ intellectual property. In fact, from what has been stated, Firefily is designed to generate images that are safe for commercial use; in addition, companies will be able to extend its capabilities by using their own material to create content that includes images in line with their own language and style. On a related note, Adobe founded the Content Authenticity Initiative (CAI) to create a global standard for attributing trustworthy digital content. Among CAI’s goals is a universal “Do Not Train” tag in image content credentials to allow creators to prohibit their content from being used for model training and education. The tag will remain associated with content wherever it is used, published or stored.
What do you think of this new feature from Adobe? We fell in love with it!