Rebranding with Officine Meccaniche Porro
Rebranding with Officine Meccaniche Porro Alfredo Porro, Enrico Cassina and AD – HOC are the brands of Officine Meccaniche Porro, which specializes in the production of brass door handles and furniture accessories. You may be wondering what we have to do with it-we’ll tell you right now! We carried out a 360° rebranding activity by […]
Engagement
Engagement In the marketing world, we often hear about engagement as a key aspect to the success of a strategy or a certain product. What exactly is engagement? From the English “engagement” is a term that indicates the level of user involvement with respect to a company or brand. Through engagement, in fact, a bond […]
Happy Summer Break !
Happy Summer Break ! It’s finally coming time for us to go on vacation, too! The agency will be closed from August 5 to August 27, but don’t worry–we will be back stronger than before! We rush to pack our bags, happy summer break! Happy Summer Break ! It’s finally coming time for us to […]
Play without overdoing it: moderation told from the animals’ side
Play without overdoing it: moderation told from the animals’ side The giraffe that breaks the ceiling, the rhino with the helmet, the penguin with the arms. What do they have in common in your opinion? They were the testimonials of a campaign Lottomatica communication campaign to promote responsible gaming. And they also won a Mediastar […]
XMasters 2023: music, sports and entertainment
XMasters 2023: music, sports and entertainment The most eagerly awaited event for sportsmen and women XMasters, now in its 12th edition, is back again this year. More than 40 sports disciplines to experience firsthand, including music, sports and entertainment in a Village specially set up on the beach in Senigallia. If you’re curious to find […]
Funnel Marketing
Funnel Marketing If you are passionate about marketing, you have surely heard of the term funnel, but do you know what exactly it is? Funnel marketing is a process by which the path taken by the consumer in the process of purchasing a product or service is described and analyzed. This process can be divided […]
A new challenge: Soltech Service
A new challenge: Soltech Service We are happy to announce our new challenge with Soltech Service, a company specializing in printing process automation, color management and large format printing. For Soltech we have already produced the first adv for Italia Publishers magazine, an independent magazine focused on the transformations of the printing and packaging industries. […]
Discovering our cats with Feliway
Discovering our cats with Feliway After launching “Pet in Pills” our collaboration with Feliway did not stop! We conceived, produced and launched an entirely new column, “The Vet Responds.” Have you ever wondered how cats communicate with us and how to interpret their behaviors? In the new column by Feliway, Sabrina Giussani a Veterinary Doctor […]
Growth Hacking
Growth Hacking Growth Hacking Growth hacking is a marketing approach based on quick experimentation with communication levers and marketing channels to find the most efficient way to grow a business. The term growth hacking was coined by Sean Ellis, founder and CEO of Growth Hackers, in 2010. The goal of growth hacking strategies is generally […]
To the beach with Eucerin
To the beach with Eucerin You’re looking forward to your deserved days at the beach…but have you thought about sunscreen? We have, working for the brand Eucerin we are on the ball with all the news for summer 2023! For the new sun campaign, we created the set-up materials for pharmacies and promotional communications, but […]