Growth Hacking
Growth Hacking
Growth hacking is a marketing approach based on quick experimentation with communication levers and marketing channels to find the most efficient way to grow a business.
The term growth hacking was coined by Sean Ellis, founder and CEO of Growth Hackers, in 2010. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. How? Through experimentation and analytical skills, testing, measuring and understanding as best as possible what works well and why, so that the conditions conducive to a business’s growth can be replicated and made exponential.
One of the main advantages of growth hacking is that it is a measured, repeatable and scalable investment that allows you to grow in a short timeframe even on a limited budget, just by following the right steps. The first step is to focus on the product, fostering its accessibility, engagement and retention.
The second key step, is to understand your customer base. Only in this way will it be possible to proceed with the development of a web marketing plan as growth hacking. It is important to dwell on who they are, what needs they have, what browsing habits they have; once this scenario has been clarified, it is essential to set up all the tools to engage them, first of all through specially created landing pages that promote lead generation, introduce the product and encourage interaction. Content must be designed to capture attention, as well as provide information: this is precisely why it is good to favor the use of eye-catching images, infographics and videos, which by stimulating the audience have an effect on the conversion rate.
The third point is to simplify the strategy. It is essential to think carefully about your market positioning and focus on a specific niche in order to devise an effective content strategy and to identify the most effective SEM and SEO tools. The last step is to choose precise KPIs (Key Performance Indicators); once the metrics are defined, it is important to test the channels and solutions that can guarantee rapid growth. The testing phase is crucial because it allows you to identify the most effective tactics.
With growth hacking, you initiate viral growth that allows you to generate and increase your visibility, bring potential customers closer by turning them from mere visitors into loyal users. To do this, it is essential to understand the life cycle of your target audience. This is precisely why growth hacking experts follow the “lean” approach (the creation of maximum value at minimum cost, minimizing resources, time and energy) since, by implementing the continuous process of ideation-verification-modification, they manage to both expand their target audience and receive continuous feedback from the market.
Growth Hacking
Growth hacking is a marketing approach based on quick experimentation with communication levers and marketing channels to find the most efficient way to grow a business.
The term growth hacking was coined by Sean Ellis, founder and CEO of Growth Hackers, in 2010. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. How? Through experimentation and analytical skills, testing, measuring and understanding as best as possible what works well and why, so that the conditions conducive to a business’s growth can be replicated and made exponential.
One of the main advantages of growth hacking is that it is a measured, repeatable and scalable investment that allows you to grow in a short timeframe even on a limited budget, just by following the right steps. The first step is to focus on the product, fostering its accessibility, engagement and retention.
The second key step, is to understand your customer base. Only in this way will it be possible to proceed with the development of a web marketing plan as growth hacking. It is important to dwell on who they are, what needs they have, what browsing habits they have; once this scenario has been clarified, it is essential to set up all the tools to engage them, first of all through specially created landing pages that promote lead generation, introduce the product and encourage interaction. Content must be designed to capture attention, as well as provide information: this is precisely why it is good to favor the use of eye-catching images, infographics and videos, which by stimulating the audience have an effect on the conversion rate.
The third point is to simplify the strategy. It is essential to think carefully about your market positioning and focus on a specific niche in order to devise an effective content strategy and to identify the most effective SEM and SEO tools. The last step is to choose precise KPIs (Key Performance Indicators); once the metrics are defined, it is important to test the channels and solutions that can guarantee rapid growth. The testing phase is crucial because it allows you to identify the most effective tactics.
With growth hacking, you initiate viral growth that allows you to generate and increase your visibility, bring potential customers closer by turning them from mere visitors into loyal users. To do this, it is essential to understand the life cycle of your target audience. This is precisely why growth hacking experts follow the “lean” approach (the creation of maximum value at minimum cost, minimizing resources, time and energy) since, by implementing the continuous process of ideation-verification-modification, they manage to both expand their target audience and receive continuous feedback from the market.
